AM444 (CHN)

feat. Jimi Tenor & Desto

AM444 (CHN)

feat. Jimi Tenor & Desto

AM444 is a positive product of globalization, a duo formed in Shanghai by ChaCha — singer, songwriter, MC and well-known figure of the Chinese underground — and Jay.Soul, a veteran Dutch producer & DJ who lived in the megalopolis for a few years.

They immediately created a buzz with their debut Eye Wonder, receiving critical acclaim and media coverage as well as playing live around China and at SAKIFO (Reunion Island, Africa). AM444’s follow up album Rooms (2012) further expanded their reach, including having top photographer Mario Testino using their songs in videos for Vogue China.

AM444 delivers an exotic yet definitely urban sound, where one can feel the duo’s versatility and ability to absorb worldwide influences (from Bjork to J Dilla and Portishead to Little Dragon). But the real surprise is ChaCha’s warm voice, which easily travels among musical styles and transforms Mandarin Chinese into a language suddenly accessible, even familiar. This is clearly heard on their first European single “Détache toi”, a collaboration with and remake by French pop star Matthieu Chedid of AM444’s song “Shen Jing Mo Shao”.

With such swag and karma, AM444 is set to cross many more borders!


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